Starlight Starbright Children’s Foundation’s Midwest Chapter is a phenomenal and well-known charity that serves the Midwest through our Chicago office. You can help us raise money and awareness for our mission to help seriously ill children, and in turn generate a fantastic charitable association for your business that can increase customer loyalty, drive sales, and give back to the community that you call home. In return for licensing our name and image to sales promotions, our partners donate a portion of sales to benefit the brave children and families that we serve.
The benefits to our cause related marketing partners are tremendous. In addition to the sales generated, companies also reap benefits from positive public relations and goodwill. Studies indeed show that the majority of consumers respond favorably when a product is tied to a charitable cause. Cause Related Marketing partnerships also provide an opportunity for our business partners to give back to the communities that have helped create their success. We can work with you to tie your product or service to Starlight Starbright for a business period that works for YOU, and help you with creative ideas to promote our great partnership.
Why Cause Related Marketing? Because it works!
*Over 80% of Americans say that corporate support of causes wins their trust in that company, an increase of 21% since 1997.
*86% of Americans are likely to switch from an equally-priced brand to one associated with a cause.
*An overwhelming majority of Americans (86%) want companies to talk about their cause-related efforts, but only 40% say that companies are doing that well.
*88% of Americans say that it is important for companies to continue supporting causes even during economic downturn or tighter consumer spending.
*Employees whose companies have cause-related programs are 38% more likely to say they are proud of their company’s values than those whose companies do not have such programs.
*Large majorities of Americans say that a company’s commitment to a social issue is important when they decide what businesses they want to have in their community (85%), where to work (81%), which products and services to recommend (74%), and which stocks or mutual funds to invest in (70%).
If you are interested in becoming a Starlight Starbright Children’s Foundation Midwest partner, please contact Meredith Stadel mstadel@starlightmidwest.org or 312-251-7827 x14.
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